I started out in the agency world, where I learned how to move fast, think strategically, and create content that attracts. But it wasn’t long before I was drawn to purpose-driven work—so I made the leap into the nonprofit sector, where I spent nearly a decade rolling up my sleeves alongside visionary entrepreneurs and changemakers.

Working in a lean, fast-moving organization is where I really found my stride. With a big mission but limited resources, I learned to do a lot with a little, and eventually led the charge to take our marketing and fundraising efforts from scrappy to scalable. Along the way, I discovered that my strength lies in building systems with deep roots and solid foundations that allow big ideas to flourish and reach the right people.

I know what it’s like to have a powerful story and a growing list of leads, but no bandwidth to follow through. That’s why I specialize in marketing operations: the strategies, tools, and workflows that make marketing efforts sustainable and effective.

Today, I help small businesses and nonprofits put down strong roots and grow with ease. Whether you’re stuck in the grind or just getting started, I’ll help you attract the right audience, deepen engagement, and free up your time—so you can get back to doing the work that matters most.