Attract the right audience and grow with ease.
Designing marketing solutions that grow your business—not your to-do list.
Scalable strategies that turn leads into loyal customers and supporters
Hi, I’m Heather. I help purpose-driven small businesses and nonprofits move beyond scrappy, ad-hoc outreach. With a focus on marketing operations, I create the strategies, systems and stories that attract the right audience, scale sustainably, and set you apart.
That means more follow-through, stronger connections, and more time for you to focus on the work you love.
Strategy
Strong marketing starts with clarity. I help you identify and connect with the audience that will truly sustain your business.
Target audience analysis & segmentation
Customer journey mapping
Key messaging & offer development
Together, we’ll focus your efforts on the strategies that bring in loyal, long-term supporters—not just clicks or followers.
Systems
Your marketing efforts need a solid foundation to thrive. I design and set up the behind-the-scenes systems that quietly keep things running smoothly.
CRM set up & management
Workflow design & automation
Nurture campaigns & lead conversion
Dashboards & analysis
These roots work under the surface to save you time, reduce manual busywork, and ensure your growth is steady and scalable.
Storytelling
Your story is what sets you apart. I help you uncover and share the narratives that highlight your unique voice and values.
Brand positioning & identity
Content strategy & creative direction
Campaign development & execution
I craft authentic stories that spark engagement, inspire trust, and deepen connections with the people who matter most.
Ready to grow?
Complete the form below, and I’ll reach out to book a free discovery call. I can't wait to meet you and learn more about your work!